Design is all around us. It never stops. We just don’t always notice it. The museum that never closes reopened on the 24 November 2016. The relaunch marketing campaign ran across digital, print and out-of-home sites in the month leading up to opening and attracted 150,000 people to the museum in the opening six weeks with hour-long queues during the opening weekend. Over target, this represented 75% of the previous museum’s annual audience. I oversaw the marketing campaign and managed the creative agencies and media buyer. Creative agency: Gravity Road. Media buyer: AKA. Read more
